Any film comes with its own unique set of challenges. Sometimes these present themselves during the development stage, while other times they rear their heads during production. The most significant and most unique challenges for John Krasinski’s A Quiet Place occurred in the marketing stage, as the folks behind the film had none of the usual tools at their disposal to sell the movie to audiences because of the lack of dialogue. In a recent interview with CinemaBlend, producer Brad Fuller explained:
It’s funny, you’re the first person to ask us this question, and you’re onto something in a big way. People will ask ‘what was it like to shoot the film?’ or ‘the challenge of making a film with very little dialogue.’ I believe the hardest part was for the marketing department on cutting trailers and commercials where you don’t have the stuff that you’re so used to using to sell product. I think they’ve done an amazing job, but I think they were the ones that really felt the challenge of this movie. I’m like ‘okay, how do we sell this movie when we don’t, as you know, the movie doesn’t have the classic genre exposition, a couple of minutes of dialogue which you would always see in the…
