The Lesson: Jonas Kjellberg’s dynamic mindset has led him to take on a number of risks and make a lot of big bets – some of which failed spectacularly, and some of which became massive successes like Skype. In this podcast, Tony and Jonas talk about the evolution of Skype, and how it became one of the internet’s most revolutionary businesses, disrupting the telecommunications sector in a way no one saw coming. Jonas reveals what he has learned from his past failures, and the key lessons he’s taken with him when it comes to eliminating costs, customer acquisition, why every company should be ready to embrace change and pivot on a dime.
Notable Excerpt: “I think one of the main things for you as an entrepreneur … is to really challenge the cost-side. Because in a lot of businesses, there is a lot of cost. And it’s not about making things free, it’s basically taking away cost. Here’s an example: for Skype, a normal telecall [company would require] a lot of infrastructure, so we thought ‘well, how could…
