There have been some weird ideas on what we can do to save the planet. In the past, we’ve talked about companies that are recycling used gum into shoes, and scientists replacing streetlights with plants that glow.
But saying that you can help the environment by abstaining from doing laundry might take the cake.
However, this Danish clothing company has an even weirder explanation: it’s because they have started making their clothing with silver.
Mads Fibiger, the CEO and co-founder of Organic Basics, says that this is because the garment and footwear industry contributes to roughly 8% of greenhouse gas emissions and billions of tons of landfill waste worldwide. 27-year-old Fibiger says that this is because a lot of our clothing requires tons of washing, which only means that it will wear out faster and inevitably be thrown out.
LOOK: Adidas Sold 1 Million Shoes Made Out of Ocean Plastic Last Year
And which articles of clothing do we wash and wear the most? Underwear.
That’s why Fibiger and his three friends launched Organic Basics; they wanted to create sustainable fashion by infusing all of their clothing with silver so that consumers would never have to…
