Shifting consumer expectations are reportedly behind the decision by Asos to ban certain animal-derived products from sale from next year
Attracting 64.4m visits between December 2017 to May this year alone, Asos is the second biggest clothing site in the UK. And bosses there announced this week that they will ban certain animal-derived products from the site from 2019.
Silk, mohair, cashmere and feathers will no longer be sold through the site, as well as products that use down, teeth and bone – including mother-of-pearl, which is taken from the shells of molluscs.
A company spokesman confirmed to Positive News today that the products will no longer be stocked from January 2019 as part of an updated Asos animal welfare policy. It brings third party products – those manufactured by companies other than Asos itself – in line with Asos’ own collections, which are already free from feathers, down, bone, shell and teeth. Asos sells more than 850 other labels, as well as its own-brand clothing and accessories. Silk, cashmere and mohair are new additions to the policy, which reads: “Asos firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics.”
