Internet users can’t help but fall in love with this touching video of an Elvis Presley impersonator reaching out to an older woman last month.

In this heartwarming clip from Caters News Agency, The King can be seen meandering through the aisles of a Walmart in Rogers, Arkansas. With microphone in hand, the impersonator sings Presley’s tune of “Can’t Help Falling in Love”.

At first, the singer jokingly serenades the bald head of a customer, much to the amusement of the other patrons. Then he turns his gaze upon the woman in a motorized shopping cart.

Captivated by The King, the woman tenderly holds his hand…